The Ask: To position a cover story on three emerging  neighborhoods in London from a print issue of Travel Agent magazine to drive engagement and impressions on

Target Audience:

  • U.S.-based leisure travel agents specializing in Europe travel
  • Clients of travel agents interested in Europe travel

Key Components:

  • Multiple shorter, more digestible stories to drive return visits
  • Interactive content to improve engagement
  • Shareable image galleries to increase social reach
  • E-mail marketing and social media outreach


  • 75 percent improvement in unique pageviews during campaign 
  • Average 20 percent higher time on page versus site average
  • Only B2B finalist for the Min Best of the Web + Digital Awards for 2014 in the Integration with Print category. (Other finalists were CNET Magazine -, Coastal Living/Time Inc. - 2014 Coronado, Men's Health - Ultimate Men's Health Guy, and People en Español - Los 50 Más Bellos.)