The Ask: To position a cover story on three emerging neighborhoods in London from a print issue of Travel Agent magazine to drive engagement and impressions on TravelAgentCentral.com.
Target Audience:
- U.S.-based leisure travel agents specializing in Europe travel
- Clients of travel agents interested in Europe travel
Key Components:
- Multiple shorter, more digestible stories to drive return visits
- Interactive content to improve engagement
- Shareable image galleries to increase social reach
- E-mail marketing and social media outreach
Results:
- 75 percent improvement in unique pageviews during campaign
- Average 20 percent higher time on page versus site average
- Only B2B finalist for the Min Best of the Web + Digital Awards for 2014 in the Integration with Print category. (Other finalists were CNET Magazine - CNET.com, Coastal Living/Time Inc. - 2014 Coronado, Men's Health - Ultimate Men's Health Guy, and People en Español - Los 50 Más Bellos.)
URL: http://www.travelagentcentral.com/england/londons-hot-neighborhoods-shoreditch