The Ask: Develop a cover story on social media marketing to position Travel Agent as a thought leader in the space

Target Audience: 

  • U.S.-based leisure travel agents new to social media

Key Components:

  • Interviews with travel agents who are influencers on social media
  • Interviews with top social media consultants


  • Launched Travel Agent's "social media pivot," allowing us to sell advertisements through our website's social media channels